JohnKent(RandolphScott),aformerstarfootballplayeratHarvard,goestoPariswithhisfriendHuckHaines(FredAstaire)andthelatter'sdanceband,theWabashIndianians.AlexanderVoyda(LuisAlberni)hasbookedtheband,butrefusestoletthemplaywhenhefindsthemusiciansarenottheIndiansheexpected,butmerelyfromIndiana(HuckHainesandhisIndianiansBand).
JohnturnstotheonlypersonheknowsinParisforhelp,hisAuntMinnie(HelenWestley),whoownsthefashionable"Roberta"gownshop.Whilethere,hemeetsherchiefassistant(andsecretlytheheaddesigner),Stephanie(IreneDunne).Johnisquicklysmittenwithher.
Meanwhile,Huckunexpectedlystumblesuponsomeoneheknowsverywell."CountessScharwenka",atemperamentalcustomeratRoberta's,turnsouttobehishometownsweetheartLizzieGatz(GingerRogers).ShegetsHuck'sbandanengagementatthenightclubwheresheisafeaturedentertainer.
TwothingstroubleJohn.OneisLadislaw(VictorVarconi),thehandsomeRussiandeposedprinceanddoormanwhoseemstoointerestedinStephanie.TheotheristhememoryofSophie(ClaireDodd),thesnobbish,conceitedgirlfriendheleftbehindafteraquarreloverhislackofsophisticationandpolish.
WhenAuntMinniediesunexpectedlywithoutleavingawill,Johninheritstheshop.Knowingnothingaboutwomen'sfashionandthathisauntintendedforStephanietoinheritthebusiness,hepersuadesStephanietoremainashispartner.Correspondentsflocktohearwhatafootballplayerhastosayaboutfemininefashions.Huckgivestheanswers,makingalotofweirdstatementsabouttheinnovationsJohnisplanningtointroduce.
SophiearrivesinParis,attractedbyJohn'sgoodfortune.Sheenterstheshop,lookingforadress,butisdissatisfiedwitheverythingStephanieshowsher.HuckpersuadeshertochooseagownthatJohnhadordereddiscardedastoovulgar.WhenJohnseesherinit,theyquarrelforthefinaltime.
JohnreproachesStephanieforsellingSophiethegown.Terriblyhurt,Stephaniequitstheshop.WithRoberta'sputtingonafashionshowinaweek,Hucktakesoverthedesignwork,withpredictablybadresults.WhenStephanieseeshisawfulcreations,sheispersuadedtoreturntosaveRoberta'sreputation.
Theshowisatriumph,helpedbytheentertainingofHuck,CountessScharwenka,andtheband.(Apre-stardomLucilleBall,withplatinumblondhair,appearsuncreditedinherfirstRKOfilm[4]asamodelwearinganelaboratefeathercape,afterthevocalbyDunne,inthefashionshow.[5])TheclosingsensationisagownmodeledbyStephanieherself.Attheshow,JohnoverhearsthatsheandLadislawareleavingParisandmistakenlyassumesthattheyhavemarried.Later,hecongratulatesherforbecomingaprincess.WhensheinformshimthatLadislawismerelyhercousinandthatthetitlehasbeenherssincebirth,theloversarereunited.HuckandLizzie,whodecidetogetmarried,doafinaltapdancesequel.